Skip to main content

Lemnisk Unveils Industry-First Innovations for the AI Era of Customer Engagement

New AI-driven features include Real-Time Predictive Scoring, Entity-Level Identity Resolution, Voice-to-CDP processing, and Model Context Protocol compliance
 
Lemnisk, a leading enterprise Customer Data Platform (CDP) and marketing technology company, today introduced a suite of AI innovations that mark a significant leap forward in real-time, personalized customer engagement. Trusted for its enterprise-grade security and compliance, Lemnisk's enhanced platform now introduces advanced capabilities designed to power the next era of intelligent, AI-driven marketing automation.
  • Real-Time, Event-Driven Predictive Scoring: Go beyond static segmentation. Lemnisk now categorizes audiences in real time based on their immediate purchase likelihood or churn probability. This enables brands to proactively engage customers with timely retention and conversion strategies triggered by their actual behavior.
  • Entity-Level Identity Resolution: Move beyond the "one-size-fits-all" customer profiles. Now, you can unify customer intelligence across business lines - credit cards, loans, investments, and more - while still executing campaigns at the individual product level.
  • Voice to CDP: Feed in contact center recordings to auto-transcribe, extract sentiment and topic insights, and seamlessly feed them into the CDP as real-time segmentation signals. With automated clustering and no manual tagging required, this feature powers real-time personalization for voice journeys.
  • MCP Compliance for AI Agents: Lemnisk CDP is now MCP (Model Context Protocol) compliant via Lemnisk's external API and MCP Server Integration framework. This enables brand agents to securely access contextual enterprise data in real time and complete transactions inside conversations.
"The exploding AI landscape demands foundational changes in how enterprises understand & engage with customers. Traditional models of real-time responsiveness are being disrupted with agentic AI," said Subra Krishnan, CEO of Lemnisk. "Our latest innovations reflect a bold step forward, empowering marketers to anticipate needs, personalize at scale, and show up for customers in the exact moments that drive loyalty and growth. Just as importantly, we're future-proofing our platform to ensure enterprises stay ahead in an AI-first world"
These AI-native capabilities are now generally available to all Lemnisk customers. To fully leverage the power of real-time intelligence and next-gen personalization, Lemnisk recommends that customers on earlier versions migrate to the latest release of the CDP.
For more information, visit www.lemnisk.co.
About Lemnisk
Lemnisk is an AI-powered Customer Data Platform and Real-time marketing automation solution that enables enterprises to drive higher conversions, retention, and customer lifetime value through personalized, data-driven engagement.
The key capabilities include:
  • Uniquely resolving a user in real-time across different data sources and channels
  • Creating 1:1 personalized experiences for each user across multiple marketing channels
  • Orchestrating individual customer journeys on the right channels at the right time using a proprietary in-built AI engine
  • Offering flexible deployment options that ensure full compliance with regional data residency and privacy regulations across all geographies
Founded by Subra Krishnan, Rinku Ghosh, and Praveen D.S, Lemnisk is headquartered in Bangalore and has offices in Singapore, Dubai, and Boston.

Comments

Post a Comment

Popular posts from this blog

Muralidharan Venkataraman Joins Accely as a Global Delivery and Pre-Sales Head

DUBAI, UAE -- ( Arab Newswire ) --  Accely is pleased to announce the appointment of Muralidharan Venkataraman as Global Delivery and Pre-Sales Head. We strongly believe that his experience and expertise will strengthen Accely’s sales strategy and strategic positioning, allowing it to effectively provide customers with a superior value proposition and business solutions. Accely offers comprehensive SAP consulting services using modern methodologies and innovation, resulting in a combination of cutting-edge technology and expertise. Muralidharan has over three decades of experience working with one of the world's leading management and IT consultancies on projects related to Enterprise Application, Business, and Digital Transformation engagements for key players. As a provider of both products and services, his experience and, as well as ours, can complement each other with the unique selling point of our technical expertise, project management, and problem-solving abilities....
Post a Comment
Read more

Inaugural Saudi WoodShow 2024: Bridging Giga Projects with Wood and Woodworking Machinery Potential

  Riyadh, Saudi Arabia – ( ARAB NEWSWIRE ) -- As the Kingdom of Saudi Arabia embarks on its ambitious Giga projects, the inaugural Saudi International Wood and Woodworking Machinery Exhibition (Saudi WoodShow) is set to play a pivotal role in linking these grand endeavors with the burgeoning wood and woodworking machinery market. Organized under the banner of the renowned WoodShow Global platform, Saudi WoodShow is slated to take place in Riyadh from May 12 to 14, 2024. Saudi WoodShow capitalizes on Saudi Arabia's Giga projects, like NEOM and the Red Sea Development Project, fostering growth in the woodworking industry. With a projected 2.85% CAGR until 2028, the sector aligns with MENA's thriving construction market. McKinsey forecasts a tripling of Saudi Arabia's annual spending on projects, exceeding $175 billion by 2024. Current ventures, including NEOM and Red Sea resorts, value at $1.3 trillion, set to increase spending by $180 billion annually in 2026-2027. The WoodS...
Post a Comment
Read more

Accely Announces Appointment of Alok Bapna, Ex DXC/CSC Leader as President

Accely has appointed sales and new business development veteran Alok Bapna as its new President . DUBAI, UAE -- ( Arab Newswire ) -- At Accely, we will align his experience in the IT industry with our business goals to achieve new milestones. We look forward to utilizing his expertise in various areas so Accely can offer clients tailored and refined business solutions. Over the years, Accely has been recognized as a trustworthy SAP consulting service for its innovative solutions. With a new leader in the senior management, we can enrich our core services such as IT, enterprise application support, and consulting services. As a result of Alok's diverse experience, Accely can expand into wholesale, retail, consumer goods, life sciences, engineering and construction, and manufacturing markets. Alok's approach to leadership will enhance Accely's ability to solve business problems and deliver high-quality results. His ability to address and resolve issues in the IT industry is ...
Post a Comment
Read more